I'm Kristi Sprague, a visual designer based in Toronto, Ontario.
With a passion for branding, packaging, and illustration, I enjoy exploring how personality and tone can shape and drive design decisions. Bridging creativity and justification allows me to curate solutions that are expressive, meaningful, and humanistic.
I love to learn and love to chat, reach out and we can talk design (or about what book I’m currently reading)!
Here is where I establish my main objective & goal; what am I attempting to accomplish with this design solution? In this stage I discover the audience I am communicating with, the industry I am existing in, and what trends & strategies my research can lead me to discover.
*how i approach design
discover / align / explore / reflect