HopeSpring is a fictitious re-brand project for a not-for-profit support centre, assisting and helping people meet the challenges of cancer. The new branding and asset system communicates the organizations values in a professional, yet humanistic and approachable way.
re-branding / illustration / asset creation
HopeSpring is a fictitious re-brand project for a not-for-profit support centre, assisting and helping people meet the challenges of cancer. The new branding and asset system communicates the organizations values in a professional, yet humanistic and approachable way.
re-branding / illustration / asset creation
Designed in collaboration with Chloe Reynolds, Jan Oliver, and Tate Cooper
Designed in collaboration with Chloe Reynolds, Jan Oliver, and Tate Cooper
I'm Kristi Sprague, a visual designer based in Toronto, Ontario.
With a passion for branding, packaging, and illustration, I enjoy exploring how personality and tone can shape and drive design decisions. Bridging creativity and justification allows me to curate solutions that are expressive, meaningful, and humanistic.
I love to learn and love to chat, reach out and we can talk design (or about what book I’m currently reading)!
Hello!
DISCOVER
Here is where I establish my main objective & goal; what am I attempting to accomplish with this design solution? In this stage I discover the audience I am communicating with, the industry I am existing in, and what trends & strategies my research can lead me to discover.
*how i approach design
discover / align / explore / reflect