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I'm Kristi Sprague, a visual designer based in Toronto, Ontario.

With a passion for branding, packaging, and illustration, I enjoy exploring how personality and tone can shape and drive design decisions. Bridging creativity and justification allows me to curate solutions that are expressive, meaningful, and humanistic.

 

I love to learn and love to chat, reach out and we can talk design (or about what book I’m currently reading)!

Hello!

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DISCOVER

Here is where I establish my main objective & goal; what am I attempting to accomplish with this design solution? In this stage I discover the audience I am communicating with, the industry I am existing in, and what trends & strategies my research can lead me to discover.

*how i approach design

discover / align / explore / reflect